My thoughts are provoked on the marketing of the yoga teacher. I work for two studios. One studio expects me to be VERY aggressive on marketing my classes and tweeting my daily theme and Facebooking studio sales etc. I don't mind this but to be honest when I open Facebook and I see teachers constantly marketing their goods I do feel it is a bit self-aggrandizing. But social networking is what it is all about and I do find a lot of good ideas for future theming/workshops etc. One issue I have with it is the consumption of time and it seems to lack in humility, which I value spiritually. So this is what I came down to in order to make everyone, including myself comfortable.
I will market the studios sales, specials, goods, and events.
I will post ads about upcoming workshops that I (or fellow teachers) are doing.
I will not put a daily theme and ad up. I am sorry. If you like my class, you are already coming. If I don't get 60 people in class that is fine. Word of mouth works well and my class is not for everyone.
If I do have a special theme for class for the week, I will FB or tweet and now blog it, but that will not be a daily/weekly theme.
I finally decided I have to do what it comfortable for myself. I also have gotten burned a bit. I have had other teachers locally come to my classes and then put it out on social networking the next week as their theme/intention etc. I guess it is flattering, but again, I am not comfortable with it.
Another problem I have is that I might theme a hip opener class and then walk in the studio and am not feeling it for this particular group. I have learned to trust my intuition A LOT on this. I like to write out sequencing but have had to throw it out if I feel the class energetically or physically need something else that day. Sometimes I don't get that until I get into class and then it is fly by the seat of my pantsasana out of necessity.
Today is such a day people. You get what you get.
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